01
Brand & rebrand strategic leadership
Strategic leadership on agency-led brand work, packaging systems, and launches for consumer and tech brands, including messaging and editorial direction.
Fractional marketing partner
Chris Morell
Fractional marketing partner for founders who need a leader, not a vendor.
I embed with your team to shape brand, GTM, creative, performance funnels and PR, and I get into the trenches on creative when the work needs a maker, not just a manager.
I ship fast with agentic coding: rapid website prototypes, custom dashboards and more.
Portfolio
How we partner
An embedded strategic partner, not a project queue.
I help shape positioning, go-to-market, launch execution, website and funnel direction, and executive marketing decisions, moving fast with modern AI and agentic coding workflows. I write and edit when the brief needs a senior voice in the doc, stand up rapid website prototypes and custom dashboards when speed matters, and pull in specialists from my network so you get a pod without the headcount.
Brand & GTM
Internal strategic lead on positioning and messaging when brand agencies are in the mix, plus launch plans that hold up from deck to market.
Growth & Launch
Full-funnel leadership across paid, lifecycle, retail, ecomm, and campaign systems.
Creative Network
Designers, writers, media, Shopify, and PR talent, coordinated by a marketing leader who can also write, edit, prototype, and ship the work when needed.
Capabilities
What I lead.
- 01
Brand strategy
Internal strategic lead alongside brand agencies, shaping positioning, messaging, and the narrative founders need to raise and ship, including hands-on copy when the words need a senior pass.
- 02
GTM & growth
Launch roadmaps, channel strategy, paid and performance programs, and the operating cadence that takes a product from deck to market.
- 03
Websites & Shopify
Full website builds end to end. I select, brief, and lead web and Shopify developers so the site ships on brand, on brief, and conversion-ready, and I can spin rapid prototypes myself when the timeline is tight.
- 04
Agentic builds & tools
Agentic coding for rapid website prototypes, custom dashboards, internal tools, and other productized marketing surfaces that would usually wait on a long engineering queue.
- 05
Amazon & marketplaces
Amazon marketplace buildouts and omnichannel retail readiness, from listing systems and creative to launch plans that hold up in-market.
- 06
CRO & purchase flows
Conversion rate optimization and purchase-flow design across landing pages, cart, and checkout so more of the right traffic becomes revenue.
- 07
Email & SMS
Lifecycle and retention programs across email and SMS, from welcome and post-purchase to winback, with editorial-quality copy built to compound with paid and organic.
- 08
Content & creative
Zero-to-one content engines, creative direction, and social systems, plus high-profile creator partnerships. I can lead the pod or write and create in the trenches when the client needs a maker.
- 09
PR & storytelling
Journalist-trained storytelling for consumer, trade, and business media, plus awards, thought leadership, and founder-facing narrative I can draft and edit myself.
- 10
3PL & commerce ops
Partner selection and day-to-day leadership across 3PL, fulfillment, and the marketing-tech stack that keeps DTC and retail shipping reliable.
Work
Craft across brand, campaign, and content.
A look at the kinds of marketing systems I’ve built and led, brand programs with agencies, integrated campaigns, web narrative, and content systems where strategy and writing stay connected.
02
Campaigns, activations & advisory board buildouts
Integrated 360 programs spanning TV, OOH, paid social, field, and retail activations, plus scientific advisory boards turned into stories, content, and community.
03
E-comm buildouts & creative testing
Zero-to-one commerce builds, PDP and merchandising systems, and creative testing that turns product assets into conversion.
04
NFL athlete x CPG partnerships
High-profile creator partnerships spanning celebrities and pro athletes, including Oobli’s work with NFL lineman Arik Armstead.
Press & recognition
Stories placed. Awards won.
PR programs and brand storytelling I help shape and write across consumer, trade, and business outlets, including Fast Company World Changing Ideas and TIME recognition.
- Fast Company World Changing Ideas
- TIME recognition for category-defining CPG innovation
About
Journalist by training. Marketing leader by craft.
My career started in the early 2000s as a journalist and editor, and that writing, copy, and editorial instinct never left. From there I spent two decades building brands, campaigns, creative teams, and PR programs inside companies like PlayStation, Clif Bar, and Fitbit, and high-growth startups including Udacity, Tala, Supergut, and Oobli. Today I work as a fractional partner to founders and CEOs who need senior marketing leadership, a content creator who can still open the doc, and a builder who uses agentic coding to ship rapid website prototypes, custom dashboards, and more.
Contact
Let’s talk about what you’re building.
Whether you need a fractional Head of Marketing, a GTM partner for launch, a leader who can stand up a creative pod, someone who will write in the trenches, or a builder for rapid website prototypes and custom dashboards, I’d love to hear where you are.