Fractional CMO / Head of Marketing
Fractional CMO and Head of Marketing for consumer and startup brands.
Hire a journalist-trained marketing executive to embed with your team — brand, GTM, creative, and growth — without a full-time CMO search. CPG, DTC, and health. Los Angeles or remote.
Leadership, not a vendor
I sit with founders and CEOs on positioning, launch, and the marketing operating system. Strategy plus hands-on making when the brief needs a senior pass.
Built for CPG, DTC, and health
Category work at Oobli, Supergut, Clif Bar, Fitbit, Eve Health, and Ate Days: brand, retail and e-comm, content, PR, and performance under one lead.
A pod without the headcount
Designers, writers, Shopify, media, and PR from a network I already trust — coordinated so you are not managing five agencies yourself.
FAQ
How fractional partnership works.
- What is a fractional marketing partner versus an agency?
- An agency runs a project queue. I embed as your marketing leader: positioning, GTM, creative direction, and the operating cadence founders need. When specialists are required, I brief and lead them so you get a pod without the headcount.
- How many hours do you typically work?
- Fractional scope is usually a few days a week — enough to own strategy and stay in the work, not a 40-hour FTE. We set hours to the stage of the company and the launch in front of you.
- Who do you work with?
- Founders and CEOs of CPG, DTC, health, and consumer startups who need a senior marketing partner, not a channel specialist. Past work includes PlayStation, Clif Bar, Fitbit, Udacity, Tala, Supergut, Oobli, Glossi, Eve Health, and Ate Days.
- Are you in Los Angeles or remote?
- Both. I’m based in Los Angeles and work remotely with teams across the US. On-site in Southern California when the work needs it.
- How do we start?
- Email ctmorell@gmail.com with where the company is and what you need a marketing leader to own. If it’s a fit, we scope a fractional engagement — typically a retainer, not a one-off project.
Contact
Let’s talk about what you’re building.
Whether you need a fractional Head of Marketing, a GTM partner for launch, a leader who can stand up a creative pod, someone who will write in the trenches, or a builder for rapid website prototypes and custom dashboards, I’d love to hear where you are.